Saturday, May 2, 2026

Aurora’s Chris Urmson sees self-driving technology shakeout

Chris Urmson, one of the founding members of Google’s self-driving car project more than a decade ago, and now the CEO of Aurora Innovation, sees the self-driving industry unfolding in similar fashion.

“I’ve been saying for six to seven years that we’re going to see consolidation,” he said Monday. “It doesn’t mean that it’s not an interesting space. It just means some people had the combination of capabilities, capital and technology, then made the partnerships to go and succeed.”

Urmson spoke during the Automotive News Congress Monday in Detroit.

His remarks came at a time the self-driving industry is facing renewed self-reflection. In October, Argo AI, a self-driving tech company funded by Ford Motor Co. and Volkswagen announced its closing. Other autonomous-vehicle companies such as Nuro and Motional are laying off employees.

Urmson, who is focused on deploying AVs in the self-driving truck space, affirmed Aurora’s plans to launch driverless commercial big rigs along with partners in late 2024. He said the company’s self-driving technology is expected to be “feature complete” next year.

Though Urmson is familiar with the dire predictions about the industry, he said pilot projects are proof that self-driving technology is viable. And with driver shortages expected to worsen over the next decade, he foresees trucking as a particular lucrative place to begin driverless service.

“We’re seeing our customers solve real problems,” he said. “When we look in this freight space, we see a very clear direction.”

Aurora is working with truck builders Paccar and Volvo as well as big carriers such as FedEx, Werner and Uber Freight to develop autonomous trucking routes in Texas.

 

Latest

4 Reasons Why PPF is a Good Investment For Your Car

Have you been researching different car paint protection options for your vehicle? If so, you have probably read about paint protection film (PPF). This...

Ultium Cells investing additional $275M to expand Spring Hill plant to 50 GWh

Ultium Cells LLC, the battery cell manufacturing joint venture of LG Energy Solution and General Motors is investing an additional $275 million in the...

Buying A Car? Avoid These Wrong Turns

Buying a car? Avoid these wrong turns when you are looking at a new vehicle with these helpful car buying tips. Buying a...

Sleek Electric Pickup Trucks – Canoo Develops the Light Tactical Vehicle for the US Army

Electric startup company Canoo introduces its first-ever electric pickup truck which is entitled the Light Tactical Vehicle. It is built on the same base...

Gas Car Ban OK’d for California

​California’s powerful Air Resources Board has approved a sure-to-be controversial ban on the sale of new gasoline or diesel passenger vehicles in the state...

How To & Guides

Insurance

News & Trends

Sustainability